The participants during the launch at Nyakuron Cultural Center in Juba. [Gurtong | Waakhe Simon Wudu]
By Waakhe Simon Wudu
JUBA, 03 November 2012 [Gurtong] - Lam Tungwar, the SSAA Chairperson said; “the seventh edition of Miss Malaika South Sudan beauty pageant will be held on 10 November 2012.”
“This annual glamorous event will be held at Nyakuron Cultural Center, Juba where 20 contestants will battle for chance to walk the stage during he finals scheduled for December 8,” said Lam.
Sponsored by South Sudan local telecommunication company, Vivacell, Lam pointed out that twelve candidates are expected to be selected for the finals where at the end of the finals the winner will become a South Sudanese ambassador of culture, peace and heritage.
The winner will walk away with a car, laptop among other prizes. She will also become a role model to address challenges affecting the South Sudan society particularly women she will have access for funding.
Helen Kadong from Eastern Equatoria State was last year’s winner of the sixth Miss Malaika contest South Sudan after beating 15 other contestants.
The South Sudan Miss Malaika is one of the well known marked socio-cultural events that started in 2006 with a mission to encourage culture and heritage, tourism, and community work.
The pageant started following the signing of the Comprehensive Peace Agreement, (CPA) in 2005 that ended more than two decades of war with Sudan which destroyed infrastructure in the country.
The beauty contest is conducted annually to help South Sudanese girls to discover their beauty and talents. The contestants also have a chance to travel abroad to contest for big beauty pageantry competitions such as Miss Earth and Miss World.
Since its inception, the event has received wider support both from the government, business community and individuals who offer a wide range of awards.
South Sudan 2009 Miss Malaika Ms. Atong Demach took South Sudan, a new nation to a light of international scene when she emerged the Miss World Africa in the Miss World beauty pageant held in China this year.